KENIC Retro Blue Bow Wow Pet Shampoo A whitener and brightener. In 1965, Fred and his family had a vision with Pink Pup Shampoo. It is the roots of all KENIC products. Soap and detergent free from the beginning... before it was cool. For external use only. Keep out of eyes. For use on 12 weeks or older dogs, cats, ferrets and rabbits. 17 oz.