Italian beauty secrets are revealed when using this amazing color protecting, hydrating shampoo. It is Enriched with olive and avocado oils, hydrolyzed keratin and silk amino acids. This formula helps to protect hair from UV sun damage while repairing and strengthening hair. Contains a unique blend of 10 anti-aging extracts that protect and defend hair all day. These all lead to shiny, healthy and luminous hair that you will love.